How to Survive and Thrive Through any Business or Economic Setback


How to Survive and Thrive Through any Business
or Economic Setback

The four-step process of turning a setback into a
comeback

By Willie Jolley
http://www.williejolley.com

Author of the International Bes t-Selling Book
“A Setback Is A Setup For A Comeback!”
Let’s face the facts…this is a challenging time for you, for me and for
people across this globe. We are experiencing an economic crisis
unlike anything we have seen in our life times. Yet, this is not a time
to panic, but a time to think, and come up with strategies to turn this
setback into a comeback!
Do not panic because there is no power in a panic! The word Panic
is taken from the Greek word “to choke!” To choke means to cut
off, to disengage, and to disconnect. When you panic, that is exactly
what you do. You cut off the air to your brain; and when you cut off
the air to your brain, you cannot think clearly. When you are unable
to think clearly, you are unable to make wise decisions. And if you
are unable to make wise decisions, you usually end up making poor
decisions!
History shows us multiple examples of people who panicked and
made poor decisions. During the stock market crash of 1929,
thousands of people panicked and committed suicide. And the
market came back, bigger and better than before!
I have written this article to encourage and inspire you and your
network. This article takes T.I.P.S. (Techniques, Ideas, Principles
and Strategies) from my book, A Setback Is A Setup For A
Comeback, as well as interviews from my XM Radio Show. My goal
is to give you specific strategies on how to not only survive, but to
thrive, through this challenging time. Please feel free to share it with
people in your network and let them know that “the best is yet to
come!”
The news media is calling this economic situation a crisis. The word
“crisis” is an interesting word because it has dual attributes…(1) great
challenge (2) great opportunity! Napoleon Hill stated in his
landmark book, Think And Grow Rich, “In every adversity there is
always the seed for equal or greater benefit!” In that spirit, let me
share a few ideas that I believe will help you to get through this
“crisis” and come out on the other side greater and better than you
began!
Recently, I interviewed Dave Yoho, who is a dynamic motivational
speaker and America’s leading small business consultant, on my
Willie Jolley Wealthy Ways XM Radio Show (more info on the radio
show on my website, http://www.williejolley.com) .
Dave Yoho was born in 1928, one year before the Wall Street Crash.
He remembers growing up through that Great Depression and
discussed how he and his parents got through it. He said, “I grew up
in a time when we didn’t know anything but tough times. We
learned that tough times don’t last, but tough people do. You must
not panic but keep working on your goals. You can get through these
tough times by making a commitment to personal achievement!”
Dave Yoho spoke of the important economic lessons he learned in
his 80 plus years. World economies will have good times, followed
by tough times; followed by good times, followed by tough times; and
then back to good times! So the key is to know that we will have
occasional setbacks, but do not panic! Those who succeed over the
long term realize that this ”came to pass…it did not come to stay!”
Those who understand that setbacks are simply part of the business
process are those who thrive; while those who dwell on the changes
setbacks bring routinely falter.
The fact is that setbacks are really simply a part of life, and in life
things change…and the secret is to not give up! Keep going and keep
growing through the challenges! No matter what industry you’re in,
you’re bound to have things change. The key is to remember that
these temporary setbacks can empower you to reach even greater
levels of future business success. No matter what obstacle has
plagued your business, following is the four-step process that can
help you survive and thrive through any business setback.
1. Focus Your Vision
Where you focus your energy determines where you will go.
If you focus on the setback and the challenges it brought you, your
business can’t move forward. However, when you focus your vision
on what you want your business to become—despite the setback—then
you’re using the setback for what it really is: a transition period.
Since every business will go through some sort of change or
setback at one time or another, it’s important to be able to look past
the obstacle and plan your future strategies. In order to develop your
new business focus, ask yourself these questions: “What is the big
picture I have for my business?” “What can I do differently to keep
this setback from occurring again?” “What goals (sales, product
development, customer retention, etc.) Do I want my business to
achieve in the next three, six and twelve months?” “How can I use
this setback as a learning experience?” Use the answers to these
questions as your guide to develop your new business focus.
2. Make a Decision
Both success and failure are decisions. So once your vision
is in place, you need to decide you’re going to win despite the
setback. The truth is successful business people choose to be
successful. They understand that decision and choice are integral
parts of the success formula. No matter what setback they encounter,
they decide to overcome it and prevail.
Some decisions you’ll have to make in order for your
business to overcome a setback includes: Who are my advisors?
Negative advisors who focus on the setback won’t help you overcome
it. You need to decide to associate with positive advisors who share
your vision. Is my new goal big enough? Just because you had a
setback doesn’t mean you have to start over small. Make a decision
to see the big picture first. Then you can work your way backward to
meeting that goal.
What steps must I take to meet my goal? Plan out and
decide specifically what you will do to meet your new goal. For
example, if your goal is to increase sales by 33%, write out what you
will do to accomplish that and the timeframe you’re allowing yourself
to meet the goal.
3. Take Action
A decision without action is simply an illusion, and an action
without a vision is mere confusion. Yet a vision plus decisive action
can change the world.
Once you decide on the various factors to making your new
business vision a reality, you must take action on each and every
one. Unfortunately, many business people never act on their
decisions. While they have every intention to make their new
business vision a reality, they lack the determination and persistence
that comes with taking action.
By taking action on a decision, you’re also taking responsibility for
the setback. (Chapter Eight- A Setback Is A Setup For A Comeback)
Once you take responsibility for your actions, you’re ready to move
forward and attain your next goal. Remember, you might not be
responsible for getting knocked down, but you are responsible for
getting back up. Only those who act achieve their goals.
4. Keep the Desire
Desire is the degree of energy you’re willing to exert in order
to reach your goal. In other words, how badly do you want your
business to survive and what are you willing to do in order to achieve
it?
Many business people who take action quickly give up
because their desire falters. Either a new idea strikes them and they
lose focus, or they encounter another minor setback and become
discouraged. In order to reach the new business goal you have set for
yourself, you must have the desire to consistently follow-through with
every action, even if it involves a degree of risk. While taking a risk
may be intimidating, especially after a setback, it’s a necessary
ingredient to reaching your new business goal.
Keep in mind an old business saying: “It’s impossible to
reach second base if you are afraid to leave first base.” Decide how
badly you want to achieve the goal and then keep going after it until
you achieve it. Remember, having a business setback is not an “if”
proposition; it’s a “when.” And when one occurs in your business,
you need to make a conscious decision to view it not as a problem,
but rather as a learning opportunity. You must decide what you’re
going to do about the setback and focus on the solution.
Every super successful businessperson has had setbacks;
however, they realize that a setback is not the end of the road, but
rather a bend in the road…and the only ones who crash are those
who fail to make the turn. By viewing your business’ setback as a
chance for future growth, every business challenge can have a
positive outcome, and every setback can be seen as nothing but a
setup for an incredible comeback.
We will get through this! It’s Comeback Time! Get ready
for your incredible comeback!!!!

Willie Jolley, President/ CEO
http://www.williejolley.com
info@wi lliejolley.com

The Willie Jolley “Turning Setbacks into Comebacks” Special!

On the heels of the American Public Television national special, Turning Setbacks into Comebacks with Willie Jolley, you are now able to own this powerful PBS Special on DVD along and his companion products!!

Own it and be motivated over and over again, and share it with your friends and family. This special will remind you to stay focused on your goals and to take massive action in the face of the gloom and doom of this economy!

The “Setbacks Into Comebacks” Package contains the DVD, the Collector’s edition hardcover book, A Setback Is A Setup for a Comeback; the 6 CD audio book (so you can be saturated with recipes for individual prosperity in life and career while driving); plus the e-book of Setback, for your computer; and the t-shirt, to announce to yourself and the world that a “Setback is nothing but a Setup for a Comeback!”

Individually priced, these items total $140 before shipping! But to get Willie’s strategies for overcoming life’s challenges to you as reasonably priced as possible, all five items available now thru June 30th for a grand total of only $97.00- shipping & handling included (anywhere in the Continental US)!

What a great gift! Just in time for Graduation and Father’s Day. Give the gift of encouragement and the steps to help them achieve their goals!
Click here to take advantage of this special offer.

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